The carbon neutral Mercedes-Benz Fashion Week in New York

With everyone going green and carbon neutral these days, the Mercedes-Benz Fashion Week in New York also decided to do the same too. Using a sack-load of emission reducing activities and carbon offsets, the event was planned to be carbon free. These carbon offsets were purchased from a forestry management project at The Big River/Salmon Creeks Forests in Mendocino in California. It also helped in the sourcing of natural gas to two dairy farms in Idaho. Nearly 1,000 tons of carbon emissions were estimated to be offset which in turn helped to erase the event’s carbon footprint.

The Mercedes-Benz Fashion Week also supports the adoption of low carbon technology to reduce greenhouse gases. To measure and certify this project, Tetra Pak and IMG Fashion teamed up with The CarbonNeutral Company.
Fashion has never been greener before.
[Treehugger]