Kia Ray plug-in concept has a solar roof

Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept. As the world looks for more efficient vehicle designs that combine sophisticated and sleek lines with functionality and fuel economy, the Kia Ray concept is a bold new collaboration between design and engineering. Designed with lightweight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, it is a four-seater compact sedan. The debut of the Ray also marks the launch of Kia’s new green sub-brand, EcoDynamics. Like Volkswagen’s BlueMotion and Ford’s Econetic, EcoDynamics will denote the most efficient variants of Kia’ model line.

The Ray’s range is no doubt assisted by reduced parasitic losses thanks to items like specially coated glass that helps keep the interior cooler when sitting in the sun and roof-top photovoltaic cells that help power the climate control system.
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