Ford launches the “Go Green’ program to save environment
Ford has made a green statement already with their green and environment friendly vehicles. The company plans to extend these policies to their dealers too. These efforts will enable dealers to reduce operating costs and reduce the impact on the environment. This initiative is referred to as “Go Green” and was officially launched at the recent 2010 National Automobile Dealers Association Convention. Ford has teamed up with Rocky Mountain Institute to chalk out an efficiency plan that is best for their location and budget. Ford researched on local Detroit dealers to check on operations, energy consumption etc. before launching this program.
These plans are aimed at decreasing costs and increasing efficiency while at the same time, satisfying customers to the fullest.