BMW to manufacture future electric cars under BMW i sub-brand

BMW’s electric cars of the future will now belong to a sub-family of their own, the BMW i sub-brand. Now by the looks of it, the company sure is head over heels with electric car technology and has taken a serious step by creating a dedicated sub-brand for electric cars, which simply means that in future, we’ll see a lot more electrics rolling out of BMW factories! Part of BMW’s strategy to reposition its high-powered marque in a still nascent market, the BMW i will branch out particularly in areas where high-performance gasoline and diesel engines aren’t too common.

And with that, BMW hand in hand with the automobile industry goes green.
[WSJ]