Mini uses recycled bits of paper for Swiss billboard advertising campaign

Automotive firm Mini came up with an innovative and creative way to advertise, a billboard made from bits and pieces of recycled paper. The idea for this one was conceived by DraftFCB for Mini and will be used by the company for an advertising campaign in Switzerland. Discarded posters from other brand campaigns were used for this one, carefully ripped into precise bits using a stencil to for the car’s body and shape and the lettering, Be Mini. With this, Mini’s trying to put out the idea of its cars being simplistic and sticking to the essentials, without redundant material and such being used and wasted.

With their advertising campaigns going greener, probably Mini should have its cars do the same too. An electric or plug-in Mini wouldn’t hurt too much!
[PSFK]