Levi’s and Evrnu create jeans with 50 percent recycled cotton
Can your old clothes be recycled to create new ones? Why not? In fact, your old t-shirts could be repurposed to make a swanky pair of jeans. That’s just what Levi’s and Evrnu worked on together. The company had earlier shown initiative in creating jeans from recycled nylon waste and bottles but conjuring up a new piece of clothing from cloth itself will surely be more achievable and cost effective. Evrnu has devised a technique where five old t-shirts can be used to create the new pair of jeans by consuming just 98 percent less water than regular cotton production. Evrnu has a patent-pending technology that breaks down cotton, thus enabling swifter production. Levi’s has recognized that water conservation finds a great opportunity in the way cotton is dealt with and this amazing new move is just what the doctor ordered for an ailing, fashionable planet.
“This first prototype represents a major advancement in apparel innovation. We have the potential to reduce by 98 percent the water that would otherwise be needed to grow virgin cotton while giving multiple lives to each garment,” said Paul Dillinger, Head of Global Product Innovation, Levi’s. “Although early days, this technology holds great promise and is an exciting advancement as we explore the use of regenerated cotton to help significantly reduce our overall impact on the planet.”
[ Via : Ecouterre ]