Japanese companies lure women to recycle bras

Japan’s so cool – they come up with the craziest ideas and actually publicize them. The latest eco campaign is by Wacoal, a leading manufacturer of ladies underwear. It seems, they will be recycling bras. No, they won’t be reselling used ones to others! They just asked some ladies who shop to drop their unwanted bras in a bag and eventually collected around 35,900 pieces and hooked them together and now they go a length of three times that of the height of Mt Everest and weigh 3.59 tons. Another company Triumph didn’t want to lag behind so they thought of giving out 50-yen postage stamps per bag as a token of appreciation. The collected bras are processed and recycled into solid fuel.

And the funniest bit is that these ladies were extremely shy to dispose their bags and both these companies swore on the bible and all to keep mum of their details. The image in my head is just so chaotic and hilarious – a bunch of white, Japanese women scurrying about, in nervousness to throw away their under garments! Well, if it comes to some use, why not! Who should be following this trend, is the West… they wouldn’t be as shy would they?
[Japantoday]