Advertisement in Brazil encourages urinating while taking a shower to save water
An animated video ad has been released in Brazil encouraging people to urinate in showers to save water. It has been aired on TV and has many characters including, Mahatma Gandhi, King Kong, Statue of Liberty, an alien and many others relieving themselves behind a semi-transparent shower curtain. SOS Mata Atlantica commissioned this ad, which is a green group that is devoted to protecting the Atlantic rainforest of which presently on 12% is currently there.
It has been calculated that each person can use up to 4,380 liters of water a year flushing the toilet and described the video as a fun way of offering an environmentally friendly alternative. According to them, the environment will appreciate the amount of water that is saved each time the flush is not used which is as much as 12 liters.