Green businesses, like other types of businesses need marketing in order to enjoy success. To get people to buy into your idea and actually pay for your products, they have to know who you are, what your business stands for and also, to develop some level of trust. Successfully marketing a green business therefore requires good PR and a strong connection to customers. However, good PR is not cheap and building an effective connection takes up resources. If you are looking for ways to market your green business on a tight budget, you’ll have to think outside the box. Here are 4 ways to get the results you need at a budget-friendly cost.
The world currently depends heavily on coal, oil and natural to meet up with its demand for energy needs, these energy sources however, have a drastic effect on our environment. These sources also will not last forever, they are non renewable and any effort to get more will be expensive and ultimately damaging to the environment.
As climate crises emerge and escalate around the world, an increasing number of people are looking for ways to avoid contributing to the problems by establishing green practices in their own lives. While large-scale sociocultural and geopolitical efforts such as the Paris Accord are often the focal point of discussions around environmentalism, individual consumer and lifestyle habits are a significant contributing factor. You can make a difference by implementing changes at home. Choosing eco-friendly products and practices helps embed a climate-aware ethos in your day-to-day life, and contributes to real improvement in aggregate as your friends, family, and neighbors also see green living as a viable choice.
Bush, the former First Lady of the United States, once said something that unintentionally champions the vision of urban renewal in building a greener future: “The planning of buildings, city blocks and public spaces determines how businesses, governments, civic organizations, and neighbors come together and interact as a community.”
Most of us are familiar with a misbehaving dog or two or three. Whether it’s a best friend’s cocker spaniel who can’t be left alone with shoes, a sibling’s mutt with bladder control issues, or our own canine companion unable to resist chewing on furniture while we’re at work, obnoxious albeit beloved pet dogs abound society in the modern age.
The European Sustainable Development Week happens each year for a week between the end of may and the beginning of june. This event acts as a general call for to encourage sustainable projects but also as a reminder that we should all do our part to help better the environment. Here are 10 essential tips to help you change bad habits into sustainable ones in your own homes. Doing your bit for the environment with smaller actions around the house is just as important!
We all know that cars aren’t exactly kind to the environment, which is why it’s normally the first place we look to change when we’re trying to make our lifestyle a little bit greener.
For most of us, the answer to more environmentally friendly travel seems easy –swap your old petrol-guzzler for a sleek hybrid model.
Your instincts tell you to go for a Prius, the ones all the celebs in LA drive. It’s bound to be greener than a bog-standard Vauxhall Corsa, right?
New isn’t always greener
In less than three years, India sees three-fold rise in solar power generation capacity, currently at 10,000+ megawatts
In 2014, India’s solar power generation capacity was 3,000 megawatts (MW). In less than three years, this figure has risen three-fold and India now boasts of an installed capacity to churn out 10,000 MW of solar energy.
Two ingenious Indian brothers, Arun and Anoop George, decided to ditch conventionality and embrace atypicality – On a micro level to power homes with sustainable energy, and on a macro level to achieve their goal of eliminating ‘energy poverty’. Goodbye rooftop solar panels, hello wind power! In their start-up called Avant Garde Innovations, these two brothers have begun working on leveraging wind energy to generate power, resulting in the development of a ceiling-fan-sized, residential wind turbine that they aim to launch in the second quarter of 2017. The turbine is expected to be priced at approximately USD 750.
Thousands of taxis to be replaced by electric cars – Beijing’s attempt at combating rising pollution levels
Another one of Beijing’s commendable attempts at tackling its persistent pollution problem – Approximately 70,000 petrol-fuelled taxis in China’s capital to be slowly replaced with electric vehicles. Also, new taxis on roads must be electric, say reports.