Pantene hair-care products switch to sugarcane-made packaging

Proctor and Gamble have decided to give their brand Pantene a touch of green. The hair-care brand will soon begin shipping its first plant-based plastic containers in Western European stores. The new packaging to be used by the brand is mainly sourced from sugarcane and will help pull down the company’s fossil-fuel consumption by 70 percent. Besides that, switching to this new packaging material will also help reduce greenhouse-gas emissions by 170 percent. The packaging will stick to its old look, except for an added green label, which might just go unnoticed too.

A pat on the back for P&G for taking up this green initiative, and reducing its carbon footprint on our degrading environment!
[Ecouterre]