Leonardo DiCaprio and Tag Heuer team up to save our environment
This time the renowned watch maker has hooked on to a green celeb to boost is environment-friendly image. Instead of shipping out a stylish eco-frienly timepiece, TAG Heuer is basking in green limelight by announcing Leonardo DiCaprio as its newest ambassador. Well known as an actor and also as an environmental activist, DiCaprio has lent his name to Tag Heuer to help save our planet’s resources for future generations. Better known as Jack of Titanic, the actor has teamed up with the TAG Heuer to to support the Natural Resources Defense Council (NRDC) and Green Cross International with the royalties generated from the deal.
Smart green move to sign a three year deal with a famous personality who who wants to change the planet and improve the plight of children in need!