This is as brilliant as it gets in ambient advertising. We see factory smoke and are well aware of how potentially hazardous it can be. Chinese whistleblowers Xiao Zhu have gone a step ahead and ensured that the smoke from factories can be used as the canvas to paint the sorry effect it has on children. In saying so, we have come to appreciate how the organization has used their powerful skyward light beams to project the heartbreaking images of children on plumes of smoke. What better an alternative to paid outdoor advertising than advertising at the source of the problem itself! The message of the campaign is clear, ‘Clean the air. Let the future breathe again’.
Category Archives: Awareness and Hype
It doesn’t takes years of research to roll out a system that can rid our ocean of the 8-million-tons-per-year plastic litter. It’s just a bit of good thinking and better intentions that can set an idea afloat. Boyan Slat, a 20-year old inventor is living this example through his non-profit, Ocean Cleanup, He has devised a V-shaped, floating plastic barrier, called gyres as a solution. The system will be so constructed that plastic garbage will naturally flow into the system without impacting sea life. This is something the conventional nets couldn’t manage. The V-shaped buffers will be anchored by floating booms.
Many businesses do not have a comprehensive understanding of the effects of their supply chain on the environment. Here are 10 tips that can help you “green” and protect the environment through your business.Continue reading
Disposing off a used battery isn’t child’s play and these little devices that power up small gadgets are known to be extremely polluting. Apparently, a single battery can pollute more than 20 square meters of the ground around it. This is also why there is an urgent need to recycle batteries as often as possible. To encourage this, Volkswagen and DDB Russia came up with a solution, as part of the Think Blue campaign. Together, the agency and the automobile manufacturer developed a vending machine that only accepts batteries as currency!Continue reading
Being a technology giant and keeping the environment intact at the same time isn’t an easy task. However, Apple is doing all it can to preserve nature and do minimal harm to planet earth! To begin with, the company has partnered with The Conservation Fund to purchase about 36,000 acres of private forestland. This land is located in Maine and North Carolina. The area will be sustained and harvested for packaging products in the future!Continue reading
Bentley is now the world’s first automotive manufacturer to be awarded the triple Carbon Trust Standard
Bentley has had a legacy of offering a host of unbelievably luxurious and well-powered vehicles to the world. The British luxury automaker has recently been crowned as the first automotive manufacturer to be awarded the triple Carbon Trust Standard for carbon, water and waste reduction! Certified by the Carbon Trust, the certification recognizes Bentley’s environmental achievements between 2011 and 2013. These include 16 per cent reduction in CO2 relative to the number of cars manufactured, a 35.7 per cent reduction in water use and an absolute reduction in the amount of waste being produced!Continue reading
With the cost of living going up by leaps and bounds every year, it’s no wonder people are learning to get thrifty around the home. From reusing basic everyday household items in innovative ways, to modifying your home to save on power, there are so many ways to be eco friendly around the house. Making small changes can save you money and save the environment!Continue reading
The never ending air pollution problems China has been facing since the last year seems to be constantly in the news. Most recently, a Chinese man living in Shijiazhuang, the capital of north China’s Hebei province, has filed a law suit against the city’s environmental protection bureau, stating that the authorities owe him money for the economic damages the pollution has caused. Li Guixin seeks about $1,635 from officials in Shijiazhuang in order to pay for the indoor treadmill he has been using and the face masks and air purifier he has purchased.
The city of New York accommodates about 250,000 street lights. It goes without saying that these are heavy consumers of power and also a necessity that not city in the world could do without. Mayor Bloomberg and transportation commissioner Janette Sadik-Khan recently announced that all these pretty city lights were soon to be replaced by LED lights in the next few years, which are more energy efficient. This isn’t something novel that has been adopted by a major city. Los Angeles and Buenos Aires are already on the way with their energy conservation efforts. Bloomberg’s PlaNYC could be one of the key inspirations for this move, with its original target of cutting down the city’s carbon footprint by 30 percent.
Going green isn’t limited to the towering metropolises of the urban world. In fact, the Himalayan kingdom of Bhutan, better-known as the real life Shangri-La, has decided to take a step towards a greener future. The Prime Minister of Bhutan, Tshering Tobgay, recently stated his dream to give the country’s capital city of Thimpty a greener shade. To begin with, all government vehicles that currently run on petrol and diesel will be replaced with clean and Nissan Leafs. Once this big and ambitious move is completed, taxis and private cars will also be gradually replaced with electrics!