Panasonic in deal with MIT for Australia’s Global Green Challenge

See this is what I call a green marketing campaign. It is sure to win you bills and support and you are also doing a good deed for the environment. Panasonic has taken lead to support a Solar Electric Vehicle Team at the Massachusetts Institute of Technology for their participation of the Global Green Challenge (GGC), which will be held in October in Australia. It will provide the team with its high-capacity (2.9 Ah), lithium-ion batteries to be used in the team’s vehicle. And what’s the best part, Panasonic’s logo will be shining on the body of the vehicle. It’s a fair deal. Panasonic will also provide the same high-capacity, lithium-ion batteries to a team from Japan’s Tokai University, which is also competing in the same category. But that is of course secondary because the world knows the strength of MIT unlike JTU.

The Global Green Challenge evolved from the World Solar Challenge, a solar car race first held in 1987 in Australia. Today, the Global Green Challenge includes the World Solar Challenge for solar powered cars, and the Eco Challenge for other types of environmentally conscious production cars including fuel cell, electric and hybrid vehicles. Teams from universities, corporations and other groups from around the world will compete, driving across the Australian continent from Darwin in the north, to Adelaide in the south, over a distance of 3,021 km.
[Panasonic]