• Nokia aims for a greener India in 2009 by launching a take-back campaign

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    In an attempt to keep up with the green trend of recycling cell phones, Nokia India gears up to enlighten 87% of ignorant Indians about the importance of recycling e-waste. A survey by Nokia bought this fact to light that the awareness quotient was the lowest in India. As a part of this project, the company will set up recycling bins set up across Nokia Priority Dealers and Nokia Care Centers where mobile phone users can dispose their used handsets and accessories such as charges and handsets, regardless of the brand. What’s alarming is the fact that in India, on an average a person owns about five phones but only 3 per cent of the users recycled their old phones. However with such take-back campaigns, the company aims to educate Indian consumers that 100 percent of the materials in the phones can be recovered and used to make new products or generate energy. Commencing from January 1st 2009, many of the Indians who intend to do their bit for the earth, including myself, can make the best of such a green campaign.
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    Posted in Topics:Awareness and Hype, Tags: , on January 2, 2009