Deutsche Bank unveils world’s first Carbon counter in New York
A 70 foot digital billboard was unveiled today at 33rd Street and 7th Avenue in the heart of New York City by Deutsche Bank. It displays the running total of greenhouse gases in the atmosphere. The number displayed on the scientifically-valid Counter is based on measurements that come from scientists at the Massachusetts Institute of Technology (MIT). The measurements track all long-lived greenhouse gases covered under the Kyoto and Montreal Protocols. It is definitely a huge task to control and bring down the global emissions. But we have to start somewhere isn’t it.