• Mercedes Benz turns F-Cell car “invisible” with LED mats to promote zero-carbon footprint

  • mercedes-benz-b-class-f-cell.jpg
    When it comes to creating seriously innovative and splendid advertising campaigns, Mercedes Benz knows just the right way through. The German automaker came up with a brilliant way to show off its new hydrogen powered F-Cell car. Covering a single side of the car with LED mats, Mercedes Benz hooked on a camera to the other side, giving the car an “invisible” illusion by displaying a video shot by the camera on the LED mats. This promotes the car’s zero-carbon footprint, driving home the message of an eco-friendly mode to personal transportation. Also, Mercedes Benz decided upon LED mats, given that these consume a lot lesser energy than any other large portable display, making this advertising campaign for an eco-friendly car green as ever.



    [Via CNET]

    Posted in Topics:Transport, Tags: , on March 5, 2012