• Category Archives: Awareness and Hype

    Top Industries that are Going Green

    Industries that are Going Green 1

    The “Going Green” initiative has been in existence for quite some time now, and it is finally starting to spark the interest of top industries. Big businesses are starting to consider the environment in their actions and taking necessary steps to curb their footprint. This long overdue consideration for the environment will go a long way in creating a sustainable future and making the world a cleaner place to live. Below are the top industries that are going Green.

    Posted in Awareness and Hype on August 20, 2015
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    President Obama’s Climate Action Plan may reduce power plant emissions by 32 pc

    President Obama’s Climate Action Plan 1

    President Barrack Obama may have well initiated the nation’s most influential and powerful Climate Action Plan. Called the Clean Power Plan, this strategy will most likely enforce reductions of emissions from power plants by at least 32 percent in the next 25 years. The focus of the initiative will be towards creating renewable energy and is dubbed as the most significant step taken to combat climate change, in the history of the US. This would be the equivalent of taking 166 million cars off the road! States will have until 2022 to meet emission cut requirements. It goes without saying that the plan will not be applicable to all states with the same norms. They may be some concessions and flexibilities that will have to be worked out through the project.
    President Obama Climate Action Plan 2
    Cleaning up power generation sources has always been the effort of the eco-conscious. The power sector alone accounts for a total of 30 percent of all emissions in the US.

    [Via – Inhabitat]

    Posted in Awareness and Hype on August 6, 2015
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    10 Most Interesting Eco-Friendly Startups of 2015


    Being eco-friendly isn’t just a lifestyle choice anymore, with more businesses than ever choosing to step up their green credentials. Not only are environmentally-friendly policies popular with consumers, they also bring in more profit. The reason for this is simple – decreasing the amount of wastage or increasing the energy efficiency of a business is, of course, going to cut costs. It is not surprising, then, that we are seeing more startups making the environment their business. Let’s take a look at some of the most interesting eco-friendly startups in 2015.
    The Rachio product is WiFi sprinkler controllers that have been able to save millions of gallons of water for customers since they first hit the market. The product can save users between 20 and 30% on water usage.
    With the hammerhead device, you can make sure that your cycle journey is a safe one. Hammerhead provides turn-by-turn directions using light patterns that are easily seen. This allows cyclists to keep their eyes on the road, improving their road safety and making them more aware of their surroundings.
    OneWheel offers a one wheeled skateboard that makes it super easy to get around town without having to spend time in traffic. The board was first seen in Las Vegas this year and it is fast becoming a hit.
    The Soofa product is a solar-powered hub for smart, social and sustainable spaces. It offers infrastructure for smart spaces made to suit the mobile generation of today.
    Whill is a wheelchair for people with disabilities. Its selling points are functionality, style, minimalist nature and all-terrain ability. The product is geared towards changing the general perception of personal mobility, as well as the attitudes of personal mobility users.
    Skycatch Construction Drones
    The drones produced by this company can speed up construction projects without endangering anyone on site or around the area. The drones are now used in the automation of construction sites while humans simply focus on programming the machines and sending them to work.
    The Lagoon model focuses on helping you keep track of water usage by making use of sensors that will alert you as soon as there is a leak. This doesn’t just save money on water bills, but it also helps avoid water waste and damage at home or in the office.
    Direct Energy Truck
    The truck is an 18-wheeler loaded with innovative devices and appliances for smart homes. The products in the truck are optimised for both business and home use showing how to create a greener home or office space.
    Zuli offers a product known as the Zuli plug, which is a smart outlet that allows you to control your lights and appliances from your smartphone.
    Dash can transform any car into a smart car. The app connects your car to your smartphone, unlocking enhanced performance and saving on car running costs. The social driving feature is another reason why the product is set to quickly become a hit.

    There’s countless eco-friendly businesses out there and as consumers become more interested in the green credentials of companies, the demand is sure to rise even more. If you’re considering starting a businesses, it’s a wise to make sure you consider how you’re going to reduce your impact on the environment. Many businesses report that they struggle with cash flow within their first few years, but as noted earlier, eco-friendly business is booming. Businesses that use less energy or adopt energy-efficient technology can benefit from paying less tax, which is crucial in your first few years of business when you’re still finding your feet. Finally, you’re also doing your bit to reduce your carbon footprint – and in 2015, it has never been more important to be environmentally responsible.

    Posted in Awareness and Hype on July 15, 2015
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    The Selfie Plant project hooks plants onto smartphones


    There, there now! Didn’t we warn you all about how addictive selfies could be? It seems to have caught up to plants as well. The Selfie Plant project from The Secret Life of Objects at the Copenhagen Institute of Interactive Design seems to have its noble mission underway. Students Shruti RNR, Haoyu Li and Manu Dixit studies selfie culture in the modern world and tests how plants would react to such a culture. A number of factors lead to the trigger of a selfie such as the mood of the plant, an occasion or even change in the weather. With the help of Arduino Yu, the plant snaps itself from the angle it believes to be the finest and then shares it on social media with the help of python script.

    Posted in Awareness and Hype on July 6, 2015
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    Here are Three Fast Home Hacks That Will Save Energy & Money

    You’d be surprised just how easy it is to conserve the energy use in your house without really sacrificing anything else. Here are a few tips for getting your energy bill down quickly and easily.

    Posted in Awareness and Hype on June 19, 2015
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    Xiao Zhu uses factory smoke as canvas to cut down on pollutants

    This is as brilliant as it gets in ambient advertising. We see factory smoke and are well aware of how potentially hazardous it can be. Chinese whistleblowers Xiao Zhu have gone a step ahead and ensured that the smoke from factories can be used as the canvas to paint the sorry effect it has on children. In saying so, we have come to appreciate how the organization has used their powerful skyward light beams to project the heartbreaking images of children on plumes of smoke. What better an alternative to paid outdoor advertising than advertising at the source of the problem itself! The message of the campaign is clear, ‘Clean the air. Let the future breathe again’.

    Posted in Awareness and Hype on June 17, 2015
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    20-year old thinker devises unique ocean cleaning system

    It doesn’t takes years of research to roll out a system that can rid our ocean of the 8-million-tons-per-year plastic litter. It’s just a bit of good thinking and better intentions that can set an idea afloat. Boyan Slat, a 20-year old inventor is living this example through his non-profit, Ocean Cleanup, He has devised a V-shaped, floating plastic barrier, called gyres as a solution. The system will be so constructed that plastic garbage will naturally flow into the system without impacting sea life. This is something the conventional nets couldn’t manage. The V-shaped buffers will be anchored by floating booms.

    Posted in Awareness and Hype on June 8, 2015
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    10 Ways to Green Your Business Supply Chain

    business-supply-chainMany businesses do not have a comprehensive understanding of the effects of their supply chain on the environment. Here are 10 tips that can help you “green” and protect the environment through your business.

    Posted in Awareness and Hype on May 12, 2015
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    Volkswagen’s vending machine uses old batteries for currency

    think-blue-vending-machine-1Disposing off a used battery isn’t child’s play and these little devices that power up small gadgets are known to be extremely polluting. Apparently, a single battery can pollute more than 20 square meters of the ground around it. This is also why there is an urgent need to recycle batteries as often as possible. To encourage this, Volkswagen and DDB Russia came up with a solution, as part of the Think Blue campaign. Together, the agency and the automobile manufacturer developed a vending machine that only accepts batteries as currency!

    Posted in Awareness and Hype on April 22, 2015
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    Apple buys 36,000 acres of private forestland in a bid to go greener

    tim-cook-forest-2Being a technology giant and keeping the environment intact at the same time isn’t an easy task. However, Apple is doing all it can to preserve nature and do minimal harm to planet earth! To begin with, the company has partnered with The Conservation Fund to purchase about 36,000 acres of private forestland. This land is located in Maine and North Carolina. The area will be sustained and harvested for packaging products in the future!

    Posted in Awareness and Hype on April 22, 2015
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