Before you seek the myriad of attractions this summer in China, be sure to experience a new kind of wall. The GreenPix or the Zero Energy Media Wall is a landmark in LED display; it is one of the largest of its kind in the world and is made of 2,292 LED lights, which cover 24,000 square feet. The best part of this display… it is one of the greenest with photovoltaic technology providing the power. New York based architect Simone Giostra and British building engineers Arup explain that display works almost like a living organism; it sucks in sunlight during the day and then uses that same power to generate light in the evening.

Giostra and Arup sought the help of German manufacturers Schueco and Sunways to develope a new technology for laminating photovoltaic cells in a glass curtain wall. Instead of placing the cells in a uniform fashion, they are arranged in changing densities that let more natural light to reach the interior, also it converts excessive solar radiation into energy thus increasing the building's performance.

Simone Giostra describes it as "the most radical example of photovoltaic technology applied to an entire building's envelope to date". The building, the Xicui Entertainment Complex opened to the public in June 2008.

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