Yup, it has finally reached. As is typical in any case of a trend, now the go-green has seeped into the lap of fame. Oddly though a very un-typical entity has been chosen to promote the message - Pamela Anderson. Apparently she has agreed to get into line with Richie Rich’s new eco-friendly range called Muse. This will be launched in summer and will feature casual yet eco-friendly garments. Aside from being ‘friends forever’ and she having been an ‘inspiration’ for him, he is also the guy who designed her wedding dress, which wouldn’t have taken much time considering who its for.

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It is so often these days that we hear about the various water shortages that the earth is going to face very soon because of the damage that us irresponsible humans have caused to this planet. This is when certain people come up with bright ideas to find a cure in as small a way as they can to help save the situation. Here is a concept that is very feasible. It’s a personal shower that uses recycled water and distributes it to provide a massage. And it just uses 20 liters of water.

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This is such a nice story. A father fed up of crazy water bills all thanks to his teenage daughter who likes to spend more time in the shower than probably on the couch watching MTV put his foot down and did something about it. Something many fathers of teenage shower-loving girls around the globe are going to thank him for. Australian Trevor Murphy has invented the Aqualim, a device that would stop the shower after a certain amount of water had been used. It requires no electrical parts and can be retrofitted to any existing showerhead.

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Sharp is coming out with its solution of an eco-friendly alternative with a new line-up of ten LED-based outdoor lighting products. There will be four solar-powered LED lights that combine solar panels with newly developed high-intensity, long-life LEDs to achieve industry-leading brightness, two models of LED security (crime deterrence) lights and four LED lighting fixtures. The solar-powered LED lights will have newly developed LEDs with 30% higher luminous efficiency and a newly developed LED lens designed to spread this light over a broad area resulting in really bright light over a large area.

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The quest to find the best ways to derive all kinds of alternative energy sources is a common thing these days. Now, a bunch of researchers are trying to harness electricity from walking. Yeah, a human being walking considering the rate of the heart beating or even the flowing of blood. They have discovered how to use zinc oxide or piezoelectric nanowires in order to generate an electric current when subjected to mechanical stress.

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Japan has more reasons to be very ‘proud’ of. The Aeon Group has created the country’s largest commercial monument - the Aeon Lake Town Shopping Center. It will have two complexes, Mori or forest managed by Aeon Retail Co. Ltd. and Kaze or wind managed by Aeon Mall Co. Ltd and in between the two there will be an artificial lake which will be three times the size of Tokyo’s famous “Shinobazu no Ike” pond and will also designed for flood control.

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You will think that with all the efforts to go green, people are becoming a tad bit smarter, but they are also getting a little too weird. San Diego Jewelry Buyers has joined hands with award-winning designer Timothy Meier to provide an eco-friendly, green fine jewelry to the city’s residents. So if you are living in the vicinity, what you can do is, take some of the gold you possess, go to the SDJB shop exchange it for cash. The shop then refines the jewelry, mints it into one ounce of ‘eco-friendly’ gold bars which will then be converted into some fine jewelry, which obviously means that the prices will increase considering all the efforts that has gone into it. Selfish world.

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Not just cars, even big trucks now. Going green, I mean. UK-based Smith Electric Vehicles is going to make the world’s largest battery-electric-powered truck at a new plant in Kansas City, Missouri. The truck called Newton will be able to cruise at a top speed of 50mph, carry up to eight tons in weight and go on for up to 150 miles on a single charge. It will have a wheelbase of 3.9 meters and a turning radius of 14.15 meters.

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It doesn’t matter that they make crates and crates of canned aerated drinks, soft drink giants like Coca Cola are always trying to gain a brownie point going green, we so often hear. Now come the second giant - Pepsi who has come up with a solution to reduce their environmental footprint and save bills. They are currently testing around 30 green vending machines in Washington. The ‘green’ machines use 5.08 kilowatt-hours of energy per day from an average of 6 kilowatt-hours used by current machines. These ‘green’ machines will also emit 12 per cent lesser greenhouse gas than others. It will use carbon dioxide instead of the usual hydrofluorocarbons (HFCs) which ruin the environment to keep cool.

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Every trend has a season and now it is the go-green season. As more companies are getting fully aware of the earth’s depleting ozone and the dangers of economical downfall, bigger companies are investing time and effort on developing the new found alternative source of energy. Ironically, the solar power. The Lauren Engineers and Constructors signed a contract with Florida Power & Light Company (FPL) as the engineering, procurement and construction contractor for a new 75 MW Concentrated Solar Power Plant located near Indiantown. When ready, it will be the second largest solar thermal power plant in the world and the largest solar thermal plant outside California and also the first hybrid solar facility in the world to connect to an existing combined-cycle power plant.

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When one man in the United States broke all odds and raced against wind to set a record of 116mph in his Iron Duck Vehicle ten years ago, another fellow across the sea in UK stood interested. Now, he has accomplished his dream by racing his wind powered Greenbird and breaking Bob Schumacher’s speed reaching 126.1 mph in Ivanpah Lake, Nevada. British engineer Richard Jenkins’ Greenbird is a carbon fibre composite vehicle that uses wind (and nothing else) for power with the wing bearings and wheel unit in metal.

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The US may have messed up a bit of accounts and pulled the world into the quicksand but it also has a few things to be very proud of. The most important one is that about 60 percent of the new generating capacity added in the US last year revolves around new renewables including solar, wind, geothermal and other renewable energy devices. Travis Bradford who heads up the Prometheus Institute that conducts research noticed this achievement.

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So many reasons to why the financial downturn happened in the states and one point, though a little irrelevant, but nonetheless important is the results of a report that states the US to be spending up to $2.8 billion wasting energy. That is climbing from $1.7 billion from two years ago! Yeah you would think that all that Inconvenient Truth would do some good, but no! Apparently ‘50% of US workers don't power down their PCs at night and ironically over 60% of employees feel their company should be doing more to reduce energy consumption.

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The Solar Decathlon Wet Shower concept is something new that a bunch of the industrial design students, architects and engineers came up with. This design, approved by the ADA, is a concept for all range of users with features including bamboo or wooden floor with a base of steel frame, Tera LED lights, Kohler sink and faucets, Kohler Water Tiles, accessible fabric storage and retractable showerhead.

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It’s certified. Only the smart ones can save our planet. What else would you say for MIT professor Dan Nocera’s speech at the Aspen Environment Forum where he gave a vision of ‘the new energy economy with an assertion that our homes will be our power plants and our fuel stations, powered by sunlight and water’. He said that for this we will need like 16TW of energy production else even 2050, the cut off by cutting out a lot of energy waste now, will seem a dream. So, he is going to unveil next week the solver of all our problems - cheap, efficient, manufacturable electrolyzer made from cobalt and potassium phosphate.

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